Why SEO plays an important role in website ranking on any search engine?

Why is SEO so important in website ranking on any search engine?

SEO (Search Engine Optimization) improves the visibility of a website on any search engine.  It makes your website easy for both users and search engine robots to understand. Search engines can't see and understand a web page in the way a human does. SEO allows webmaster to provide hints which the search engine can use to understand the content and in turn figure out what each page is about and how it may be useful for users. SEO add proper structure to your content without which many websites are invisible on search engines.

Because of the high degree of competition amongst the various web based businesses, it has become very difficult to make your business visible to the targeted audience. To increase the visibility of your website get it Search Engine Optimized. 

Advantages of SEO:
·         SEO helps search engines to crawl your website deeply and more frequently and thereby helps in quick indexing.
·         Drives more organic traffic towards your website with a natural and smooth flow.
·         Provides a clear picture about your website to the Search Engines in terms of your services as well as products so as to enhance the authenticity of your business
·         Provides you a winning edge by making your presence prominent among the listings for relevant search terms
·         Quality SEO keep you safe from getting penalized by Search Engines for any sort of unethical behavior (Black Hat techniques)

Google Quality Guidelines for websites

Google Quality guidelines

Webmasters who spend their energies upholding the spirit of the basic principles will provide a much better user experience and subsequently enjoy better ranking than those who spend their time looking for loopholes they can exploit.

Quality guidelines - basic principles

• Make pages primarily for users, not for search engines.
•  Don't deceive your users.
• Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you'd feel comfortable explaining what you've done to a website that competes with you, or to a Google employee. Another useful test is to ask, "Does this help my users? Would I do this if search engines didn't exist?"
• Think about what makes your website unique, valuable, or engaging. Make your website stand out from others in your field.

Avoid the following techniques:

• Automatically generated content
• Cloaking
• Participating in link schemes
• Hidden text or links
• Doorway pages
• Sneaky redirects
• Scraped content
• Participating in affiliate programs without adding sufficient value
• Loading pages with irrelevant keywords
• Creating pages with malicious behavior such as phishing or installing viruses
• Sending automated queries to Google
• Abusing rich snippets markup 

Engage in good practices like the following:

• Monitoring your site for hacking and removing hacked content as soon as it appears
•  Preventing and removing user-generated spam on your site

If your site violates one or more of these guidelines, then Google may take manual action against it. Once you have remedied the problem, you can submit your site for reconsideration.