List of SEO Tools

SEO Tools:

Keyword Density Analyzer Tool

http://tools.seobook.com/general/keyword-density/

Free Meta Tag Tool

http://tools.seobook.com/meta-medic/

Link Suggestion Tool

http://tools.seobook.com/general/link-suggest/

Some Other Tools

http://smallseotools.com/

Alexa Rank

http://www.alexa.com/

Domain Status

http://whois.webrankstats.com/

Page Rank Checker

http://www.prchecker.info/check_page_rank.php

Back Link Checker

http://www.backlinkwatch.com/

Hope this information must be of your great use. Hope to deliver more such things in future. Enjoy Reading.

What is a Redirection?

Redirection

Redirection is process of forwarding one URL to a different URL. There are three main kinds of redirects online; 301, 302 and meta refresh.
 

Types of Redirects

• 301 ('Moved Permanently') - Recommended for SEO
• 302 ('Found' or 'Moved Temporarily')
• Meta Refresh

What is a Redirection?

A redirect is a way to send both users and search engines to a different URL than the one they originally requested.

301 Moved Permanently

A 301 Redirect is a permanent redirect which passes between 90-99% of link juice (ranking power) to the redirected page. 301 refers to the HTTP status codes for this type of redirect. In most instances, the 301 redirect is the best method for implementing redirects on a website.

Create a .htaccess file with the below code, it will ensure that all requests coming in to domain.com will get redirected to www.domain.com

The .htaccess file needs to be placed in the root directory of your old website (i.e the same directory where your index file is placed)

Options +FollowSymlinks
RewriteEngine on
rewritecond %{http_host} ^domain.com [nc]
rewriterule ^(.*)$ http://www.domain.com/$1 [r=301,nc]

Please REPLACE domain.com and www.newdomain.com with your actual domain name.

302 Found (HTTP 1.1) / Moved Temporarily (HTTP 1.0)

A 302 Redirect is a temporary redirect and passes 0% of link juice (ranking power) and in most cases should not be used. The Internet runs on a protocol called HyperText Transfer Protocol (HTTP) which dictates how URLs work. It has two major versions, 1.0 and 1.1. In the first version 302 referred to the status code 'Moved Temporarily'. This was changed in version 1.1 to mean 'Found'.

Meta Refresh

Meta refreshes are a type of redirect that is executed on the page level rather than the server level (They are usually slower and not a recommended SEO technique). They are most commonly associated with a 5 second count down with text "If you are not redirected in 5 seconds, click here". Meta refreshes do pass some link juice but are not recommended as an SEO tactic due to usability and the loss of link juice passed.

Usually ignored yet very important part of On page SEO- Structural analysis of URL

Structural Analysis OF URL:

Improving the URL structure of your website is one of the most important on-page optimization techniques. If you thought it was only the title and the description of your website that matter in terms of gaining better rankings in search engines, you need to think again. The URL structure of your website should also be optimized for SEO. While ranking a web page in the SERPs, search engines like Google also look for relevant keywords in your URL.

Avoid Using Long URLs

Keep your web page URLs short and compact. Just think, how do you feel when you come across a web page that has a too long URL rather than the one which has a short URL? If you want to create SEO-friendly URLs, you need to closely review the structure. Keeping URls short does not only reduce the load time of your web page, but they also look good to people. Short URLs are easy-to-read and remember for users. Make sure your URL is no more than 100 characters long.

Make Sure Your URLs Contain no Additional Characters

While adding pages to a dynamic site or CMS-based portal, you should make sure the URLs are free of any kind of additional characters like punctuation marks, ampersands and percentage signs among others. URLs containing additional characters are confusing to users. Search engines tend to like clean URLs.

Does this look good?

http://www.yoursite.com/your%%%%keyword&&&%%%phrase

Make Your URLs Keyword-Rich

For better search engine rankings, it is important for your website to have keyword-rich URLs. Depending on the industry and audience you are targeting, you can make a list of targeted keywords to include in your URLs. Just do some research on Google and you will come to know how important it is to include targeted keywords in your web page URLs. However, remember not to overdo it.

Learn how 'Description' meta tag, Keywords formatting and sitemap optimize your website

On page Optimization continue...

<Description> metatag

Meta tags are becoming less and less important but if there are meta tags that still matter, these are the <title> and <description> ones. Use the <Description> meta tag to write the concise description of your page (200-500 characters at the max including spaces ). Seamlessly integrate your targeted keywords in it. Besides the fact that meta tags still rock on MSN and Yahoo!, the <Description> meta tag has one more advantage – it pops in the description of your site in search results as short snippet.
 

Unique content and Frequency of content change

CONTENT IS KING. Having unique content (relevant content, which is different from the content on other sites both in wording and topics) is a real boost for your site's rankings. Frequent changes are favored. It is great when you constantly add new content through blogs, etc but it is not so great when you only make small updates to existing content.
 

Keywords formatting

Bold and italic are another way to emphasize important words and phrases. However, use bold, italic and larger font sizes within reason because otherwise you might achieve just the opposite effect.
 

Sitemap

It is great to have a complete and up-to-date sitemap. Search engine spiders love it, no matter if it is a plain old HTML site map or the special Google sitemap format.  

Site theme

Search Engine relevancy algorithms make use of advance Artificial Intelligence techniques like Natural Language Processing (NLP), Hyper text matching, etc to determine what the page is about. It is not only keywords in URLs and on page that matter. The site theme is even more important for good ranking because when the site fits into one theme, this boosts the rankings of all its pages that are related to this theme. For example, A1 Affordable SEO Services. com is a website built around theme of search engine optimization services.

How to put 'Keywords' in Headings, beginning of a document and alt tags

Keywords in headings (<H1>, <H2>, etc. tags)

One more place where keywords count a lot. But beware that your page has actual text about the particular keyword.

Keywords in the beginning of a document
Also counts, though not as much as anchor text, title tag or headings. However, have in mind that the beginning of a document does not necessarily mean the first line. It is advisable to seamlessly integrate the targeted keyword so that it appears towards the a) Top left b) bottom right of the document page and in the middle content paragraphs.

Keywords in <alt> tags

Search engine spiders don't read images but they do read their textual descriptions in the <alt> tag, so if you have images on your page, fill in the <alt> tag with some keywords about them.

How to prepare for Google's 2014 Algorithm updates

Content marketing and Social Media Presence is going to play a very crucial role in 2014. Google will give preference to the companies that has robust content marketing effort signaling that these are the type of businesses Google wants to support. 

From the last few years social media is playing very active role in Internet marketing. We saw the rise of Facebook, Twitter in the last few years and now the networks like Pinterest,  Instagram and many micro video services have also joined the same league. Now relying on just one network is no longer enough. A study has been released recently from the Content Marketing Institute saying that the most successful B2B marketers are active on an average of 7 networks.

Apart from strengthening your position in social media, the presence on Google+ has now become crucially important. 

More updates/ information will be covered in next post.  

How to keep keywords in 'title' and 'URL'

Keywords in <title> tag

This is one of THE most important places to have a keyword because what is written inside the <title> tag shows in search results as your page title. The title tag must be concise and the the keyword must be near the beginning.
  

Keywords in URL

Keywords in URLs help a lot - e.g. - http://domainname.com/affordable-seo-services.html  where “Affordable SEO services” is the keyword phrase you attempt to rank well for. But if you don't have the keywords in other parts of the document, don't rely on having them in the URL.

On Page Optimization of a Web page

The On Page Optimization factors consists of SEO factors appearing on the web page:

·         Keywords in <title> tag

·         Keywords in URL

·         Keywords in headings (<H1>,< H2> etc tags)

·         Keywords in the beginning of the document

·         Keywords in <alt> tags

·         Keywords in <Description> meta tag

·         Unique content

·         Keywords formatting

·         Site map

·         Site theme

All these factors contribute to a successful On Page.

These factors will be discussed in detail in our next post.

Search Engine Algorithm?

Basically, a search engine algorithm is a set of rules, or a unique formula, that the search engine uses to determine the significance of a web page, and each search engine has its own set of rules. These rules determine whether a web page is real or just spam, whether it has any significant data that people would be interested in, and many other features to rank and list results for every search query that is begun, to make an organized and informational search engine results page. The algorithms, as they are different for each search engine, are also closely guarded secrets, but there are certain things that all search engine algorithms have in common.

1. Relevancy – One of the first things a search engine algorithm checks for is the relevancy of the page. Whether it is just scanning for keywords, or looking at how these keywords are used, the algorithm will determine whether this web page has any relevancy at all for the particular keyword. Where the keywords are located is also an important factor to the relevancy of a website. Web pages that have the keywords in the title, as well as within the headline or the first few lines of the text will rank better for that keyword than websites that do not have these features. The frequency of the keywords also is important to relevancy. If the keywords appear frequently, but are not the result of keyword stuffing, the website will rank better.

2. Individual Factors – A second part of search engine algorithms are the individual factors that make that particular search engine different from every other search engine out there. Each search engine has unique algorithms, and the individual factors of these algorithms are why a search query turns up different results on Google than MSN or Yahoo!. One of the most common individual factors is the number of pages a search engine indexes. They may just have more pages indexed, or index them more frequently, but this can give different results for each search engine. Some search engines also penalize for spamming, while others do not.

3. Off-Page Factors – Another part of algorithms that is still individual to each search engine are off-page factors. Off-page factors are such things as click-through measurement and linking. The frequency of click-through rates and linking can be an indicator of how relevant a web page is to actual users and visitors, and this can cause an algorithm to rank the web page higher. Off-page factors are harder for web masters to craft, but can have an enormous effect on page rank depending on the search engine algorithm.

Grey Hat SEO

Grey hat methods are questionable but not inadmissible SEO techniques. These methods won’t get you banned from search engines, but you could be penalized. Competing websites could also report you to search engines for using these techniques which could remove you from search results.

Grey hat methods include:

• Using a high volume of keywords
• Publishing multiple instances of the same content
• Buying links solely to raise link popularity

The best way to make sure your website doesn't get punished by search engines is to keep your audience in mind. How does your website look to someone who has never seen it? Does written content flow smoothly, or do keywords seem unnaturally placed?  Will visitors find the same content repeatedly? Your website should look professional and trustworthy.

If you still have trouble with web traffic, check for the following:

• Duplicate Meta descriptions or content: do you reuse the same Meta descriptions or content on multiple pages?
• Confusing navigation: is it hard for visitors to navigate your website?
• Dead links: will visitors leave your site because many links don’t work?

Latest High PR Do Follow Local Listing sites for Indian Market

Listing sites for general markets

URL	PR	Score
http://www.surfindia.com/	4	4.25
http://www.justdial.com/	6	4
http://www.submitshop.com/	4	4
http://www.indianyellowpages.com/	5	3.75
http://www.99localsearch.com/	1	3.75
http://www.businesslinedirectory.com/	4	3.5
http://indiacom.com/	5	3.25
http://www.yalwa.in/	4	3.25
http://indiacatalog.com/	3	3.25
http://www.vcsdata.com/	2	3.25
http://in.ezilon.com/	5	3
http://yellowpages.webindia123.com/	5	3
http://www.cylex.in/	4	3
http://www.websofindia.com/	3	3
http://www.a4add.com	3	3
http://www.expressbusinessdirectory.com/India-business-directory-C51/6	0	3
http://businesswithindia.in/	5	2.75
http://www.startlocal.in/	4	2.75
http://local.saanj.net/	3	2.75
http://in.enrollbusiness.com/	0	2.75
http://dir.samachar.com/		2.75
http://www.bizzduniya.com/	5	2.5
http://www.indiafocus.in/	4	2.5
http://www.beeznesshive.com/	2	2.5
http://aaspaas.com/	2	2.5
http://www.yellowpages99.com/	1	2.5
http://www.innobit.co.in/business-directory	1	2.5
http://www.zoomyellowpages.com/	0	2.5
http://www.my-india.net/dir/	3	2.25
http://www.ebharatbase.com/	3	2.25
http://www.123khoj.com/	2	2.25
http://www.mysheriff.co.in/	2	2.25
http://www.thelinkindia.com/	2	2.25
http://www.goodlinksindia.in/	1	2.25
http://addyp.com/	0	2.25
http://www.onepageprofile.com/	2	2
http://searchingindia.in/	4	1.75
http://www.vanik.com/	3	1.75
http://www.calicutnet.com/variety/dir/	2	1.75
http://a1bizdirectory.com		1.75
http://vcpe.in/	0	1.75
http://www.trade2source.com/	4	1.5
http://www.business-india.in/	2	1.5
http://www.bindia.com/bd/subhead/index.asp	2	1.5
http://seolistsite.com/	1	1.5
http://www.businesslistingindia.com/	0	1.5
http://directory.mandsauronline.com/	0	1.25
http://www.indiaonestop.com/classified%20index.htm	5	1